Monday, May 16, 2011

Hobby Lobby

Someone recently took a look at the Repeal Machine Handbook
and said, "You could use this for any political issue, not just the helmet law."

That's an astute observation, since I am already in the process of using it on other political fronts.

The reason is that politics has NOTHING to do with motorcycles, and EVERYTHING to do with influencing legislators. Pick an item, whether it's a popular topic like abortion or guns, or a niche issue like flying model aircraft or painting bicycle lanes.

The problem with most "political interest" organizations is that they push their interest out in front of their politics. In other words, they spend more time being "hobbyist lobbyists" instead of political activists.

When they talk to legislators, they don't have a compelling argument. A logical argument, yes. But what makes sense to a hobbyist will fall on deaf ears to a legislator who just isn't that into that hobby.

However, I guarantee that legislator is VERY into getting reelected. So the trick is to make a connection between your political issue and their winning elections. That's what the Repeal Machine Handbook does.

And that's why it works.

-Ride2Repeal@gmail.com

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